Est. 2026 · Karachi, Pakistan

Born from precision.
Built for memory.

THE SICXTY is a watch house from Karachi — built on the belief that time is the only true luxury, and that every second deserves to be remembered.

60 Seconds in every story The foundation of time
2026 Est. Karachi Pakistan's watch house
One Standard Nothing leaves unexamined
01
The beginning

The engineer who built a watch house.

THE SICXTY was founded in Karachi by Ahmer — an engineer who spent years building structures where a millimetre decides everything. Steel fabrications, illuminated signage, infrastructure that communities depend on. In that world, precision is not a luxury — it is the entire job.

Watches were the private obsession running alongside that work. The same instincts that made him measure twice on the factory floor made him study dials, cases, movements and finishing. He came to believe that Pakistan deserved a watch house of its own.

Every second has a story. This one started with steel.

60
Seconds in every story
2026
Est. Karachi, Pakistan
02
The name

Why SICXTY — and the meaning of the X.

Sixty seconds make a minute. Sixty minutes make an hour. Every watch ever made is built around the number sixty. We changed the spelling — because we changed the standard. CX is the Roman numeral for sixty.

The X is more than a letter. It sits at twelve o'clock on every dial. It is engraved on every caseback. It closes every clasp. Where other houses place a crown or a shield, we place the X. It is our mark. Our signature. Our story.

Not a logo. A signature.

03
The standard

Nothing leaves the house unexamined.

Every timepiece that carries the SICXTY presentation passes a single standard before it reaches you: it must be a watch we would wear ourselves. Case finishing, dial alignment, movement performance, bracelet articulation — each piece is inspected individually before it is sealed.

The presentation is part of the craft. A matte emerald box. A forest-green pillow. A numbered warranty card carrying the line every piece is built around. Opening the box is the first product.

Luxury does not demand attention. It earns it.

X
What we stand for

The house principles

01

Detail

Nothing on the watch, the box or the page is accidental. Every element earns its place.

02

Precision

An engineering standard applied to everything we touch — from case finishing to the fold of the warranty card.

03

Restraint

We remove before we add. Quiet confidence over noise. Luxury does not demand attention — it earns it.

04

Character

Every collection has a reason to exist and a story to tell. We do not fill catalogues — we make choices.

05

Honesty

We describe every piece by its own qualities — never by resemblance to another brand. Trust is our most valuable asset.

06

Memory

A watch is never just an instrument. It is the one you wore on the day everything changed. We build for those moments.

Where we are going

The road to 2031

2026

Prove demand

Launch as a curator of premium timepieces. Build the audience, learn the customer, protect the margin.

2027

Establish the house

Consistent identity across every touchpoint. Repeat customers, referral culture, packaging that outclasses the price point.

2028

Origin I

The first original SICXTY collection — limited numbers, individually numbered, designed in Pakistan. From curator to creator.

2029

Premium positioning

Higher price tiers, better movements and materials, collector community. Limited drops as a discipline, not a gimmick.

2030–31

The flagship

A physical SICXTY experience in Karachi. The store is the result of the brand's success — not the cause of it.

“Time is the one thing every person receives equally. What we do with those moments is what makes a life different.”

Ahmer — Founder, THE SICXTY · Karachi