THE SICXTY
A watch house from Karachi. Emerald sunburst, champagne gold, and a signature that marks every second.Every second has a story.
This one is being written now.
Time is the only
true luxury.
Every second has a story. Begin yours.
What we stand for.
Precision
Every piece inspected by hand before it leaves. Dial alignment, movement accuracy, bracelet articulation. Nothing ships unexamined.
Character
Each collection has a reason to exist. Not a catalogue — a choice. Designed with intent. Presented with care.
Memory
A watch is never just an instrument. It is the one you wore on the day everything changed. We build for those moments.
Where other houses place a crown, we place the X.
The X sits at twelve o'clock on every dial. It is engraved on every caseback. It closes every clasp. It is the pivot point of every pair of hands.
THE SICXTY began in Karachi — founded by an engineer who spent years building things that had to be exact. That precision now lives in every piece that carries our name.
Every second has a story. This one started with steel.
Explore by Brand
Premium timepieces, curated and presented.
Sixty seconds make a minute. Sixty minutes make an hour.
What you do with them makes a life.
Born from precision.
Built for memory.
THE SICXTY is a watch house from Karachi — built on the belief that time is the only true luxury, and that every second deserves to be remembered.
The engineer who built a watch house.
THE SICXTY was founded in Karachi by Ahmer — an engineer who spent years building structures where a millimetre decides everything. Steel fabrications, illuminated signage, infrastructure that communities depend on. In that world, precision is not a luxury — it is the entire job.
Watches were the private obsession running alongside that work. The same instincts that made him measure twice on the factory floor made him study dials, cases, movements and finishing. He came to believe that Pakistan deserved a watch house of its own.
Every second has a story. This one started with steel.
Why SICXTY — and the meaning of the X.
Sixty seconds make a minute. Sixty minutes make an hour. Every watch ever made is built around the number sixty. We changed the spelling — because we changed the standard. CX is the Roman numeral for sixty.
The X is more than a letter. It sits at twelve o'clock on every dial. It is engraved on every caseback. It closes every clasp. Where other houses place a crown or a shield, we place the X. It is our mark. Our signature. Our story.
Not a logo. A signature.
Nothing leaves the house unexamined.
Every timepiece that carries the SICXTY presentation passes a single standard before it reaches you: it must be a watch we would wear ourselves. Case finishing, dial alignment, movement performance, bracelet articulation — each piece is inspected individually before it is sealed.
The presentation is part of the craft. A matte emerald box. A forest-green pillow. A numbered warranty card carrying the line every piece is built around. Opening the box is the first product.
Luxury does not demand attention. It earns it.
The house principles
Detail
Nothing on the watch, the box or the page is accidental. Every element earns its place.
Precision
An engineering standard applied to everything we touch — from case finishing to the fold of the warranty card.
Restraint
We remove before we add. Quiet confidence over noise. Luxury does not demand attention — it earns it.
Character
Every collection has a reason to exist and a story to tell. We do not fill catalogues — we make choices.
Honesty
We describe every piece by its own qualities — never by resemblance to another brand. Trust is our most valuable asset.
Memory
A watch is never just an instrument. It is the one you wore on the day everything changed. We build for those moments.
The road to 2031
Prove demand
Launch as a curator of premium timepieces. Build the audience, learn the customer, protect the margin.
Establish the house
Consistent identity across every touchpoint. Repeat customers, referral culture, packaging that outclasses the price point.
Origin I
The first original SICXTY collection — limited numbers, individually numbered, designed in Pakistan. From curator to creator.
Premium positioning
Higher price tiers, better movements and materials, collector community. Limited drops as a discipline, not a gimmick.
The flagship
A physical SICXTY experience in Karachi. The store is the result of the brand's success — not the cause of it.
“Time is the one thing every person receives equally. What we do with those moments is what makes a life different.”
Ahmer — Founder, THE SICXTY · Karachi
Born from precision. Built for memory.
THE SICXTY began where most watch houses do not — on a factory floor.
Founded in Karachi by an engineer who spent years building structures where a millimetre decides everything, the house carries that discipline into a quieter craft.
We are not here simply to tell time. Each piece is selected with the standards of an engineer and the eye of a storyteller.
Every second has a story. We build for the ones worth keeping.
Nothing leaves the house unexamined.
Every timepiece that carries the SICXTY presentation passes a single standard before it reaches you: it must be a watch we would wear ourselves.
The presentation is part of the craft. A matte emerald box. A forest-green pillow. A numbered warranty card. Opening it is the first product.
Luxury does not demand attention. It earns it.
- Case
- 40mm 316L stainless steel, polished bezel
- Glass
- Hardened mineral crystal
- Movement
- Japanese quartz, inspected piece by piece
- Water resistance
- 3 ATM splash rated
- Warranty
- One-year limited, house-backed
- Presentation
- Emerald rigid box, cloth, numbered card
“Time is the one thing every person receives equally. What we do with those moments is what makes a life different.” Ahmer — Founder, The Sicxty
Reserve your piece
Each timepiece is prepared, inspected and dispatched from Karachi with nationwide delivery. Speak with the house directly — we answer personally.